Social media Insights and 5 tips on how to grow them

Social Media tips an how to optimize them

Social media presence nowadays represents one of the most important strategies for your business – it’s a “must have”.

Why is it essential? Despite the fact that all social media channels are so called, each of them is entirely different from one another and, as a consequence, their users differ by interests, age, gender, and numerous other variants.

Let’s take a closer look at the biggest social media platforms in order to understand them better.

FACEBOOK (Founded in  2004)

It all began in a Harvard dorm room in 2004. Created initially only for educational institutions, with the goal to connect users with their friends and families. Nowadays, Facebook has over 2.2 billion active users around the world.

TWITTER (Founded in 2006)

The original vision of Jack Dorsey, co-founder, was for Twitter (in its early days, Twitter was referred to as twttr) to be an SMS-Based communications platform.
According to Statista, currently, the service has a monthly average of 338 million active users.

PINTEREST (Founded in 2010)

Known as the “Visual discovery tool”, Pinterest is now one of the biggest inspirational social media channels. It was created to enable users to share ideas and inspiration for various interests and all manner of projects.

  • Nine months after its launch it had 10.000 users.
  • By 2011 was considered one of the 50 best websites of the year.
  • In 2012, comScore reported that the site had 11.7 million unique users.

Tremendous growth is evident as, last year, it was reported that the number of active users had reached 200 Million.

YouTube (Founded in 2005)

Founded by 3 former employees of PayPal, this video sharing website has become part of our lives, whether you want to see video content from your favorite influencer or just listen to your favorite song.

Here are some facts about YouTube:

  • Owned by Google, YouTube has over a billion users (⅓ of all people on the internet)
  • Statistics say that consumption of video is 6 billion hours every month.
  • There are 300 hours of video content uploaded every minute.
  • Every day, 4 billion videos are watched.
  • According to Search Engine Journal, YouTube is currently the second biggest Search Engine.

INSTAGRAM (Founded in 2010)

This well-known photo and video-sharing social network, sold to Facebook in 2012 for 1 billion USD, currently has 4.2 billion likes per day.

Here are some more facts that will help get your attention:

  • Around 95 million photos are updated daily.
  • 32% of all internet users are on Instagram.
  • More than 8 million profiles on Instagram are business profiles.
The number is rising as you can see below (Active users):
Source link:

Number of Instagram Active Users per year

LINKEDIN (Founded in 2003)

A business and employment-oriented service founded in 2003 but only went public in 2011. Currently counts over 450 million users and around 42 million unique mobile visitors per month.

The real power of this social media channel is the ability to build connections and grow your brand by networking and creating branding exposure.

Here are some numbers you might find interesting:

  • 25 million LinkedIn profiles are viewed every day.
  • The average number of connections on Linkedin is 930.
  • One in three professionals on the planet is on LinkedIn.
  • 2 new users join every second.
The age profile of internet users who use social media:
Source link:

Social media demographics | Age and gender

Network recommendation by industry:
Source link:

Social media | By category

Ok so that’s the data, let’s move on to the next step, the tips.

1# Select the social media channels that are a good fit for your business, with relevant content.

The first question you should ask yourself would be:

“What is my target audience?”

Let’s say you are running a business, you have your own online shop that sells minimalist watches for men, let’s call it MW for minimalist watches.

You want to target:
– Males
– Aged from 18-35
– Interested in watches

Would it not be in your interest to have an active Instagram and Twitter page in order to reach out to your potential clientele? Having a YouTube channel isn’t essential as you can always set deals with influencers whose audiences are the same ones described above.

Let’s imagine that your sister Veronica has her online shop as well. She sells handmade necklaces, it’s also in her own interest to have an active account where she can find female potential customers such as Pinterest and Facebook.

In this case, she would be looking to target:
– Women (or men looking for gifts on special days such as Valentine’s day)
– Aged from 18-55
– Interested in jewelry/fashion

2# Create a social media plan for each Social Media Channel

Build a calendar for the next 3 months and include all the relevant channels and posts on it, that way you and your graphics team have time to prepare all the banners in time and avoid chaos.

In case your organization has any unexpected announcement, better to have a template ready where you only need to change the basic features (Text and Image for example).

2 Additional tips:

  • Set UTM links on your posts in order to track the traffic on Google Analytics
  • Use tools such as in order to track the exact number of clicks your post generated.

“Brainstorm, plan, execute, and measure.”

3# Test your audience engagement

Test, test, and test again! Especially in the early stages of your social media campaigns.

Along with testing your posts, build a list of competitors and check on a weekly basis what kind of content they are posting and which ones are generating more (and less) engagement.

That way, you can more easily avoid wasting resources on content that doesn’t generate engagement and focus on optimizing the content of your competitors, saving you time, and time is money.

Key tips:

  1. Measure the engagement of your campaigns:
  • How many people your ad reached
  • How many shares, comments, and likes it had.

      2. Save all the data in an excel file, that information will help you in making decisions in the future.

      3. Remember to engage with your audience, ask more questions and always reply to their comments.

4# Be consistent

Different social media channels require different approaches and numbers of posts per week.

But remember that the key is not to simply post as much as possible, the trick is to post content with quality on a regular basis.

Here is a suggested list of post per week:

  • FACEBOOK – 3x posts
  • TWITTER – 3x posts
  • PINTEREST – 2x posts
  • INSTAGRAM – 3X posts
  • LINKEDIN – 1x posts
Note: Please bear in mind that this can be flexible according to the nature of your business and culture of the country you are targeting.

5# Post more videos

Video content has been gaining greater traction among brands over the last few years. Here some interesting facts according to Cisco Visual Networking index complete forecast:

  • By 2021 is estimated that Video content will represent 80% of all internet traffic
  • By 2021 there will be nearly 1.9 billion Internet video users.

Video content, as a rule, tends to have more engagement than static banners. For example, when you are scrolling down on Facebook or Instagram, do you stop more often on a video or static display content?

Creating video content might take a little more time and money but it is definitely something to explore. Here some examples of content you can create for your brand:

  • Use an attention-grabbing Thumbnail

You can include questions, statements or even an eye-catching picture that will get your user to stop scrolling

  • Deliver value

Stating your value using the best timing possible is super important as every count is essential. Our suggestion would always be to identify the problem and offer a solution as early as you can in the video.

  • Finish with a call to action

If the user has seen your entire video, that means you got his/her attention and the user is interested in what you have to offer. Nothing better at this point than finishing with an appealing call to action button [Learn more].

Don’t forget to set up a link on the description of the video in order to redirect the user to your website. Also, make sure you have branding exposure for when the video is shared.

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